The partners at MMC have extensive experience in working directly with reporters, editors and other media representatives to communicate our client’s messages. MMC has been effective in generating both high-valued volumes of earned media, as well as creating approaches to minimize exposure of sensitive or negative issues, based on each client’s unique situation.
Public Affairs/Strategic Communications
Communicating a complicated or multi-faceted issue can be a challenge. This is where MMC shines. Our decades of experience communicating public policy issues allows us to utilize an arsenal of strategies and tactics in a purposeful and targeted fashion. Our partners have supported both large and small companies with effective communications services in community affairs, government relations, media outreach and other stakeholder relations.
Even the smallest of businesses can be exposed to an immediate crisis that has the potential to threaten the organization’s reputation and market position. MMC’s partners have faced many crisis scenarios and provided clients with swift and sound strategic counsel focused on resolving their crisis, minimizing their exposure to risk and improving their standing among external audiences.
MMC can bring outstanding creative and design services to clients quickly and in a cost-effective manner. MMC has developed unique and attractive collateral pieces to supplement communications strategies, including advertisements, brochures, websites and corporate profiles.
While earned media is often a primary focus of many of MMC’s projects, there are times when marketing and advertising can play a significant role in communicating a client’s message to external audiences. Through our creative team, we have developed and implemented advertising plans to engage and influence targeted markets. MMC produces a host of high-quality and persuasive marketing materials, including direct mail, display advertising, web banners and other creative service components.